cyloninthesky

Selasa, Agustus 02, 2011

altered perspectives

Leslie at Swarm is always involved in the most interesting projects. The latest is an amazing series called “Altered Perspectives” with Little Owl. The goal of the project is to combine two unexpected objects (like these paintings and transferware) to create a new scene. I love the Dutch landscape paintings above and below — they juxtapose the blue and white plates so well and make for a really interesting contrast in textures. You can see more of these pieces online at Little Owl right here. xo, grace

Senin, Juli 25, 2011

20 Incredible Video Examples of Guerrilla Marketing

What is guerrilla marketing and why is it a big deal? Guerrilla marketing is packed with creativity and a combination of different ideas to get your message across to the consumers. The big difference between guerrilla marketing and traditional marketing is big budgets. Usually small companies cannot compete with huge retail chains, because they lack financial complications.

Let’s say there is a small coffee shop in a little town, and Starbucks just opened up a store nearby. How will the small business owner compete against the coffee giant? By realizing that the marketing budget of Starbucks is way bigger, the small coffee shop owner will have to come up with creative ways to advertise his/her business. This is where creativity comes in, and fights a large sum of money. This problem happens all over the world to the little guys being picked on by the corporate brands, however guerrilla marketing is always there to help!

If you are an entrepenuer that has or is about to launch a business, the following examples should get your creativity flowing. As an entrepenuer you are great at analyzing the rights, wrongs, and problems with things. The problem that many people face when starting out is lack of cash, yes this is obvious and very generalized. Many people use it as an excuse for not succeeding, however if you posses creativity nobody can touch you. Without further ado enjoy the following guerrilla marketing campaigns!

1. Global angels: Help someone far away

This creative campaign was for one purpose only and that is to end poverty. The undercover actor walks around with bags full of groceries. When he drops them around people that are walking by, this quickly shows how many strangers are willing to help a person in need.

Company: Global angels
Agency: Lapiz USA, Chicago
Country: USA

2. Mountain Dew: Paintball street art

What happens when you use paintball guns to create graffiti? Just watch this video and find out, the end results are amazing!

Company: Mountain Dew
Agency: Redblue Viral
Country: United Kingdom

3. Coca-Cola: The wallet of happiness

In celebration of Coca-Cola’s 125 years, this guerrilla marketing video shows peoples honesty. If they return the lost wallet to it’s owner, they will be congratulated with a happiness’ welcome. This video was filmed in a crowded district in Lima. The wallet contains $100, let see how many honest people there is shall we? 70% of the people who participated were honest enough to return the stolen wallet.

Company: Coca-Cola
Agency: McCann Erickson
Country: Peru

4. Polish federation of cancer survivors: Shoplifter

Well this is a cool way to get women’s attention. This campaign for The Polish Federation of Cancer Survivors won a bronze Lion at the 2011 Cannes advertising festival. The whole point to get across was that women should not only check their breasts for lumps but they should also get a mammogram at a hospital because sometimes: “What a person can miss the machine will find.” This creative campaign consisted of a security tag that would be detected at the entrance of the store. When the alarm would beep the women quickly stopped and looked to see what they had in the bad. How did they manage to get the security tag in their bags after they purchased the clothes? Watch the video and find out!

Company: The Polish Federation of Cancer Survivors
Agency: EuroRSCG Warsaw
Country: Poland

5. WWF: The greenest leaflet

WWF created the most greenest ad campaign ever*! With only one copy of the print ad they’ve reached 285,142 people. Check out the video below to see how they achieved this task!

Company: WWF
Agency: Akcio360, Budapest
Country: Hungary

6. Volkswagen: Translator

Volkswagen’s park assist sure is a handy feature. Check out how they advertised it in a Brazilian ad.

Company: Volkswagen
Agency: AlmapBBDO, São Paulo
Country: Brazil

7. Nike vs. Adidas Detox Challenge

Nike vs Adidas, who will be the first to eliminate hazardous chemical discharges from their supply chain?

Company: Greenpeace
Agency: Unkown
Country: USA

8. The world’s biggest hug

How can the statue of Christ the Redeemer at Rio de Janeiro give a hug? Watch this video and find out! This has generated an incredible amount of press and awareness on the serious issue of sexual abuse in Brazil.

Company: Conselho Nacional Do Sesi
Agency: Monumenta
Country: Brazil

9. Doritos: The rise & fall of Esteban Ortega

This campaign is extremely creative, and for that we love it! In a matter of two minutes you will witness the rise and fall of Esteban Ortega, who is a professional Dorito flicker. As funny and ridiculous as that sounds, this video is definitely worth a watch.

Company: Doritos
Agency: AMV BBDO
Country: United Kingdom

10. Road safety authority: Loaded weapon

Very touching ad, this really makes me think smarter and make wiser decisions while driving or operating a vehicle.

Company: Road safety authority
Agency: Irish International
Country: United Kingdom

11. First animated tattoo ever

On June the 16th 2011 Paris based tattoo artist K.A.R.L. realised the first ever animated tattoo ( interactive tattoo to be exact). The process was streamed live on Facebook with the users being able to comment and interact with the event. This campaign used social media very well and should be used as an example for all advertising agency’s.

Company: Ballantine’s
Agency: Work Club
Country: United Kingdom

12. Amnesty International: 50th anniversary

Amnesty International just celebrated their 50th anniversary. In order to show how far the organization has come they hired an agency to deliver the following animation.

Company: Amnesty International
Agency: Eallin Motion Art
Country: USA

13. Viagra: Golf

The following video might seem uncreative, but Viagra manages to get the message across in 18 seconds. We are not gonna lie, that is pretty impressive!

Company: Viagra
Agency: Taxi, Toronto
Country: Canada

14. BMW: M1 vs Helipad

Hate it or love it, but this campaign is extremely creative and alarmingly scary to watch. Check out the following videos of BMW’s M1 to see what we are talking about.

Company: BMW
Agency:Cundari, Toronto
Country: Canada

15. Volkswagen: Join the Rebellion

Remember the Volkswagen Star-Wars based Superbowl ad? Well apparently Greenpeace is attacking Volkswagen, because of their refusal to reduce its carbon emission. This campaign is very clever on Greenpeace’s part, and it makes us wonder is Volkswagen will react?

Company: Volkswagen
Agency: Deutsch
Country: USA

16. Cannes Lions 2011: Direct

Rom was loosing it’s appeal with the young Romanian crowd. In order to make them care about the country’s traditional chocolate bar, the wrapper was changed to the american flag. Not only did this stir up attention, but also made peoplevery unhappy. Check out the video for the outcome. This campaign won the Grand Prix Cannes Lions 2011 award.

Company: ROM
Agency: Mccann
Country: Romania

17. Pause: Human Jukebox

We have never seen a CEO go this far for his business. In order to advertise itself against big retail chains, a Stockholm electronics store Pause went above and beyond. You have to take crazy chances in order to win the press, and all the effort succeeded with the Human Jukebox! Although this makes us wonder how he got the piece out and whether the he will have cancer in the future….

Company: Pause
Agency: Mccann
Country: Romania

18. Homeplus: Virtual Subway Store

Looks like QR Codes are saving the day in South Korea. According to research Koreans are the second most hard working people in the world. The last thing they want to do is go shopping after their long work day. In order to make shopping easier, Homeplus created virtual stores in subway stations in which the customers could do the shopping on the go. Once they scan the QR Code the item will be placed in their basket allowing them to check out. They purchased items would then be delivered directly to their homes.

Company: Homeplus
Agency: Cheil Worldwide, Seoul
Country: South Korea

19. Volkswagen: Speed Camera Lottery

Fun can change the human behaviour for the better, and this video will showcase exactly why. What happens when you speed? Your ticket payment will placed in the lottery. What happens when you obey the speed? You will be entered into a lottery, allowing you to win cold hard cash for your good behavior!

Company: Volkswagen
Agency: DDB, Stockholm
Country: Sweden

20. Glassing Eyewear: Prank

How to introduce a new sunglasses collection at a fair without going inside? Easy, just watch this video and find out! This is not extremely creative, but very well done!

Company: Glassing Eyewear
Agency: Y&R
Country: Italy

So there you have it, 20 extremely creative guerrilla marketing campaigns. You are probably saying to yourself, “These campaigns are pretty cool, but I will never succeed..” The truth is it’s 2011 and everything goes viral if done correctly. All you need to do is be creative and people will notice. So if you are trying to promote your business/service but do not have the sufficient advertising funds, brainstorm with you team about guerrilla marketing techniques you can launch. Who knows, maybe we will be writing about you next!

Beatles’ First U.S. Concert Photos Sold for $360K

mikemitchell1 Beatles First U.S. Concert Photos Sold for $360K

These never-before-seen Beatles photos, taken by Mike Mitchell, went up for auction at Christie’s yesterday. Fifty silver gelatin prints were sold individually. Estimated to fetch a total of $100,000, they ended up selling for over three times that, or more than $360,000.

mikemitchell2 Beatles First U.S. Concert Photos Sold for $360K

mikemitchell10 Beatles First U.S. Concert Photos Sold for $360K

See more at My Modern Met.

Rabu, Juli 13, 2011

30 Creative Tri Fold Brochure Template Designs

Trifold brochure template, as the name suggests, is a brochure with Three fold instead of commonly seen two fold or single page brochures.

Check the full collection of Tri Fold Brochure Template Designs here: http://slodive.com/inspiration/showcase/tri-fold-brochure-template/

People & street photography to inspire you

Street photography is a type of documentary photography. It’s about documenting the human condition, recording peoples’ states as they go about their lives. Most simply put, street photography is taking candid shots of people in public places such as streets, cafés, malls, and about anywhere human life exists.

For a shot to make it as a street photo it needs to be able to tell a story, it should be able to make an impression, it should be able to transfer an emotion. Street photography is not about making the right composition, following the right rule, or making the best measurement. It is solely about telling a story. It is about speaking to the viewer. It is about having someone wonder, or connect to a person in that split of a second that the shutter goes off and that vision is recorded and saved for good.

An area that aspiring photographers may have difficulty with is shooting close portraits of strangers. After all, human beings are protective and defensive by nature, and if someone feels their own personal space is being violated, they most probably are going to react. I’ve written a post in the past providing a few pointers on how to approach people in the street to take their photo (more about that can be found here).

Below I’ve shared a collection of some wonderful examples of colored as well as black and white people & street photography for you to check out, and hopefully find some inspiration.

Photo by 85mm.ch